There's no doubt that marketing with video is on the rise. According to current research, videos are 50 times more likely to receive an organic first page Google ranking over text pages. Videos should be more about entertainment and less about sales. They are better for giving the viewers a taste of the brand or building brand awareness.

You should consider video marketing whatever your line of business. Here are some benefits of video marketing:
• Offers better user engagement
• Improves email open rates and click-through rates
• Increases branding & credibility
• Decreases website bounce rate
• Videos are easy to pass on and share
• Improves visitors and sales
• And more...